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Rivet & Row
Rivet & Row is a shirts and jeans store built on Shopify. Buying jeans online is hard because of fit, so the store shows each fit as a shape with real measurements and lets buyers compare Slim, Straight, Relaxed and Regular in one tap. Motion guides the eye without getting in the way, and the landing page turns a three-pair bundle into one simple choice.
Full walkthrough
What the store does
- Fit finder that shows each jeans shape with real measurements
- Quick add on every product card, with a cart that shows the free shipping progress
- Product page with size guide, "pairs with" bundle and a sticky add to cart
- Landing page with countdown, fit and size picker, comparison table and FAQ
- Soft colours, scroll motion and a phone-first layout